How to use the end of the year to increase your blog traffic

Which blogger will you be this holiday season? The one that works on improving her blog or the one that forgets all about it and focuses on the food?

Holiday season is a great opportunity as many bloggers will slow down the frequency of posts while potential visitors are still online ready to consume your content. You could use this period to write some end of the year posts and grow your blog traffic.

Year end posts are usually top list posts with great blog headlines. They are very simplified posts, reader friendly and easy to share. Here are some examples of what you can do on your blog for the end of the year season:

Best posts of the year

Publish a list of top 10 most visited posts on your blog. Or maybe a top 10 list of most commented posts on your blog. Or the most retweeted posts. Or just your favourite posts of the year. Everything is permitted.

This type of post gives you a great opportunity to put some old posts back into the reader spotlight.

Lessons learned this year

You have the authority, your readers want to know what lessons you have learned so they can improve as well. Posting a “lessons learned” article is a great way to have a summary of tips and advice that you have collected over the past year.

Top list of the year

Create the list of people that have impacted your industry the most in the year. List blogs that you read the most during the year. Everything is permitted and there are so many opportunities. Be creative.

Year in review – best and worst

Write a simple “review of the year” post. What happened in your industry, what was good, what was bad. Maybe do a month by month summary to make it easier to consume.

Predictions for the new year

Write a post on things you recommend people to look forward to in the new year. Trends, situations, events, opportunities, threats. Explain why you predict certain things.

New Year’s resolutions post

What are you hoping for in the new year? What projects are you working on? What goals did you set yourself, what are you trying to achieve? This is a very personal type of post and it helps you connect with your visitors.

Year end offers

If you’re selling your own product, you can use the year end to improve sales. Offer a special year-end discount and encourage your visitors not only to buy the product for themselves but also to give the product as a gift to their friends.

There are so many options to make the end of the year a great finish and attract lots of new visitors, links to your blog and new loyal readers. Now you just have to stop reading and start producing blog content.

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