How to Twitter-spread your blog to 20,000+ in less than 2 days

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Following my blog article on how to make your blog go viral with help of retweets, and analyzing the exposure it got in the Twittersphere, I can now show you how strong the power of retweets really can be and how fast it can spread your message to thousands of people. Twitter viral marketing case study with facts.

My tweet

I tweeted my article 3 times to my followers during a 24 hour period after my article was published. I also had the “tweet this” link I made myself at the end of the article.  That was my part of the promotion. The rest was done by the readers.

21 retweets of my original tweet or the “tweet this” link to a total of 7629 followers.  According to Tweetburner, http://twurl.nl/kpkz48 link had 404 clicks in total.

Interesting thing to note is the shape of these retweets. Some are just copy/paste, some are retweets of a retweet, some are written from scratch. As you can see you can expect your message to be spread in many different forms.

Also each of my tweets seems to have gotten attention and was followed by new wave of retweets. It just shows the importance of tweeting your article several times to optimize the exposure. Twitter is so big and noisy that people do not mind you tweeting your article more than once, and not many will see the same tweet as they probably are not on Twitter 24 hours in a row.

Also note that 7 of the retweets include the text I had in my “tweet this link” in my article, so it does seem to work and people do seem to like the convenience of only clicking a link and having the ready-to-tweet text message in their Twitter text field so they just have to click the send button to tweet it.

Twitter_Tips

Another retweet came from Twitter_Tips, they retweeted my article with their own URL  shortener to 7343 followers. Their tweet was retweeted by 2 people to a total of 1234 followers. So in total Twitter_Tips helped me reaching another 8577 twitterers. Unfortunately I do not have access to stats on how many clicks this tweet received.

Joel Drapper

The third wave came from Joel Drapper who created another URL shortener for my article and tweeted it to his 4688 followers. His tweet was retweeted twice to 258 followers. So in total Joel helped spread my URL to 4946 twitterers. According to Tweetburner Joel’s URL to my article got 79 clicks.

The_Gman

Another wave came when The_gman with 808 followers tweeted that he just commented on my post and his tweet got retweeted by 3 twitterers and that in total exposed my article to another 2277 twitterers. Unfortunately I do not have access to stats on how many clicks this tweet received.

In total, these 31 readers retweeted my blog post title, my URL and in most cases my Twitter username to 23,429 followers. In many different forms and shapes and with 4 different URL shorteners. The two URL’s I can track show a total of 483 clicks to my site.

I did not read any case studies on “email a friend” button that many bloggers feature on their posts, but I hope that this post argues enough that “tweet this” button should replace “email this” on all blogs.  It is so much better,  so much easier, so much faster and has the potential for huge exposure compared to the “email this” button.

Simple 5 steps for getting your article go viral on Twitter

My strategy for making my blog post go viral on Twitter can be explained in 5 simple steps:

  1. Be active on Twitter and work on increasing your Twitter followers
  2. Publish interesting article
  3. Include “tweet this” link at the end of the article
  4. Tweet your article to your followers
  5. Let your readers do the rest

Good luck and hopefully your blog post will go viral soon as well!

Twitter Marketing E-Book

For much more information on Twitter, check out my “Twitter Marketing E-book: How to go viral on Twitter“. The e-book includes all the tips on how I use Twitter to build my authority, drive traffic to my blog and get customers. Enjoy twittering!

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January 15, 2009

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