How to analyze the popularity of a website

A Guest Post by Anil Gupta from scopeformoney.

How will you react when someone asks you how good is this website?

You may reply in the ways like: it’s a very popular website, its just average website or nothing much in this website. These are just predictions and you may reply the way you like when giving your views about a website.

In today’s post, I’m going to share all major parameters before making decision about the popularity of a website.

Website Page Rank

First thing that came to know my mind is checking how much score Google has given to this website on the scale of 0 to 10 where 0 is the minimum score and 10 is the maximum score. Any website having score 5 or more (Page Rank of 5 or more), will be a contender for very famous website in its niche.

Alexa Ranking

Next thing that I came to my mind is checking that website Alexa Rankings. No doubt, you cannot predict much about the traffic of a website, by looking at its Alexa rankings. But still Alexa is one of most checked parameter when we are making decisions about the popularity of a website.

With rankings, Alexa website also provides you other important matrices about that website like page views, bounce rate, time on site, traffic percentage from major countries, List of keywords for which website is currently ranking high on search engines etc.

Keywords rankings

It is the most important and also difficult task where I check that website rankings for some of major keywords they are targeting through different sections on that website. So it will include creating a big list of keywords (highly searched) that website is targeting and using a rank check tool to find out that website current position for those keywords in all major search engines like Google, yahoo and Bing.

If that website is ranking well for most of those keywords and those keywords are well searched keywords, then you can expect that website must have been getting decent amount of traffic from search engines.

Presence on Social Networks

Then it comes about checking how active they are on Social media websites like Twitter, Facebook, Orkut etc. And are they submitting some stuff from their website on Social bookmarking websites like Digg, Delicious, Propeller, StumbleUpon etc.

Some Basis details

This step includes checking some other basic details about that website like:

• Number of cached pages in search engines
• Number and quality of links in search engines
• Domain Age
• Presence of Open directory projects like Dmoz, Yahoo Directory etc
• When this domain will be expiring
• Mixed Stuff

Here are some more points that come to my mind when I think of doing details analysis about the popularity of a website:

• Are they using videos to promote their website products and services
• Are they running some offline campaign to promote their website
• Are they involved in buying some kind of advertisement on popular websites and blogs in their niche?
• Date available from other tools on the internet like Compete, Google Trends, Quantcast etc

Which parameters do you use to judge whether a particular website is popular or not? Share with us in the comments section below.

Anil Gupta writes about making money, seo, affiliate marketing, social networks and blog tips on Scopeformoney.com website, Subscribe to his RSS Feed for more information. Want to guest post on HowToMakeMyBlog? See more info here.

Image by Kevin Dooley.