Focus your blog writing on a specific niche topic

HowToMakeMyBlog reader Tom sent the following question via my contact form couple of days ago:

Hi Marko, I just read your Twitter marketing book. Really great, and I have followed many of your advice. I have a question though: does it make more sense to promote all information on one site in order to get best visibility for that particular one, or to create several sites for different related topics, as you did for your book. I try to put all information on the same site, but I really see the point to what you had done. I think instead of answering it privately, if you feel many people have this question, it would be great if you addressed this issue in one of your posts. Thanks a lot: Tom

Focus your blog topic on a narrow niche

The more you narrow your blog topic, the better it is for your blog’s potential. I look at it from the visitor’s point of view. If I click on a tweet, read a blog post, and I like it, I will click onto the main page and browse to see what the blog is about.

If the blogger jumps between topics from post to post, it will be very hard for me to subscribe as there would most probably be a lot of content that I am not interested in. On the other hand, if the blog is very focused, and concentrates on a specific topic, then I would most probably subscribe to it.

It is much easier to attract visitors and subscribers if you have a very focused blog topic. You brand yourself as an expert within that field and your readers know what to expect from you. It is also easier to monetize a narrow niche as advertisers are looking for targeted traffic and a blog with focused topic has a very targeted audience.

Keywords in the domain name

In TwitterMarketingBook case, blogging about blogs, and blogging about how to promote your blog via Twitter is pretty relevant and could be on the same blog. But my thinking behind creating a new domain name was because of Twitter itself.

Twitter is so new that I wanted to create a Twitter domain, and get some links to it, so hopefully it will soon start ranking high for some Twitter viral marketing keywords. From my Google PageRank case study I have seen how important it is to have relevant keywords in the domain name.

Take it one blog passion at a time

If you have passion for more than one blog topic, I would recommend taking it one topic at a time. Start one blog, give it some 3-6 months, focus on writing good and quality content, focus on promoting it to your audience.

After some time, the process will become easier, you will get into the rhythm of writing 2-3 posts a week and marketing will not be much more than sending out a tweet about your article. You will be able to automatize your blog by writing on a consistent schedule and encouraging your visitors / subscribers / Twitter followers to spread the word about it, which will leave you with more time to start another blog.

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