Why the readers would want display advertising on my blog

Let’s say that you’re now a couple posts into your blogging adventure. Ok, maybe more than a couple if you weren’t committed enough at the beginning. So you have your design pimped up, social-sharing tools installed and analytics in place.

You also have readers. They comment on your posts, retweet your messages and share bits of your wisdom on Facebook. Why? Because they care about the topic you cover. They agree with your point of view. Or they disagree, but still value your opinion.

Blog readers form a community

They’re also aware of each other – having conversations and sometimes arguments in the comments, reading other similar blogs, buying similar products. Have you noticed? They form a community!

Your blog creates a community of like-minded individuals – centred around topic, location or perhaps demographics. And like in each community you will have contributors, trolls, spectators, and… watch it… business people.

Yes – if your blog is attracting readers, some of them will have businesses related to your main topic – like WordPress design, SEO consultancy, or babysitting (if you’re a mommyblogger). Which in turn means, that some of them will want to reach other members of your community with their commercial message. Wait – they are probably already doing it, if only by using comments section.

Some of them will be persistent enough to email you directly, but most often they will presume, that no advertising means no advertising. They can’t reach other readers. Community loses information about a product or service that they could probably like. You lose revenue. Everybody loses.

Controlled-by-you-space

What happens if you provide anyone a controlled-by-you-space to reach other readers with their commercial message? You bind your community closer. Your advertisers will become your advocates, as you will help them with their business.

And some of them will buy ads just to support your work. Readers will appreciate a dedicated space, where the message is obviously commercial and relevant to their focus. You will get revenue, but also expand your relationship with the community.

The money might not be enough to ditch your day job. Maybe it will just cover your blogging expenses. But everyone will get more value.

Super-simple way of selling ads directly

A lot of publishers on our network are not large blogs. They won’t make a lot of money through Adsense, and big advertisers have no way of reaching them.

But by having a super-simple way of selling ads directly to their readers, the bloggers are able to make some money (sometimes a very significant some). Their readers can see relevant products, not only those reviewed by the author. And the readers’ businesses grow together with those blogs.

In that case – everyone wins – don’t you think?

A guest post by Marcin Grodzicki who works for a self service blog advertising network AdTaily. He contributes to Daily on AdTaily and some other blogs, as his own personal blog still needs a lot of pimping up You can reach him on Twitter. Want to guest post on HowToMakeMyBlog? See more info here.

Image by Josh Liba.