A simple tip to indirectly attract advertisers to your blog

When I wrote the record breaking traffic day blog post earlier this month, I was just excited about the achievement and wanted to share the experience with the readers, in hope that it may inspire, motivate and help you as well.

What I didn’t realize was that the post would also indirectly help me attract advertisers. Not long after I published the post I was contacted by two different companies asking to advertise on my blog. Here are their messages:

Hi,

The advice on your blog is awesome.  I’m not surprised you’ve achieved such good metrics / page-rank.

I’d like to see if there is any way we might be able to promote our services on your site.  Please give me a shout when you get a second.  Thanks.

Hi,

I work for a blog web hosting guide that helps people to find a good web hosting provider. I came across your website and I find it very relevant to my client’s site.

I would like to discuss the possibilities to advertise on your website. I am sure that we can agree on a suitable compensation.

Let me know whether or not you are interested in such cooperation.

Best regards,

So what is the point of my experience? You never know who is reading your blog. You may write with your visitor in mind, but a potential advertiser might be reading as well. So you have the possibility to sell advertising space on your blog indirectly by just writing a blog post.

Share your blog success stories

I have explained why it is a good idea to have a blog media kit in case you need to sell advertisement space on your blog. I have also suggested that it is a good idea to directly approach relevant blog advertisers and pitch them your blog.

Writing some strategic blog posts regarding the growth of your blog is another way as it can be seen from my example. I would recommend, no matter the topic of your blog, to share good experiences and milestones of your blog with your readers.

Reached 100 blog posts? Got 1000 RSS subscribers? Hit the front page of Digg and got a great number of visitors? Share it on your blog. Your readers would like to hear about your success and you might attract some sponsors as well.

Make it easy to contact you

When doing this make sure to have a “contact page” in your blog navigational menu so it is easy for potential advertisers to contact you. WordPress blog plugin like Contact Form 7 lets you easily insert a contact form into a blog page.

No matter what you do with the advertisement offers, in my case I have not accepted either of them, it is still a very good step forward for your blog to get advertisers directly contacting you about buying advertisement space.

Image by Arindam’s PhotoWorld