How I got my Twitter ebook downloaded by 1000+

On Sunday afternoon I published my Twitter Marketing PDF ebook. I did several different promotional activities for it and the book was downloaded by 1010 people within two days of me uploading it online. In this article I will explain the marketing process behind the launch of TwitterMarketingBook.com.

Direct e-mail to commentators

• On January 22nd I sent an email with the ebook attached to all the people that have commented on my Twitter articles. This was first of all a thank you to all the loyal commentators and second of all a way to build a bit of buzz. Here is the copy of the email that was sent to some 80+ people that commented:

Hi Andy,

You recently commented on my Twitter article series on http://www.howtomakemyblog.com. I have now collected all my Twitter tips and put them in one easy-to-read e-book. As a thank you for commenting I am sending the book attached to this email before I even put it on my site.

If you like it, feel free to share it with people that might find it interesting. Upload it to your site, write a review, tweet it, email it, share it anyway you feel like.

Thank you for your time.

Regards,
Marko Saric
http://www.howtomakemyblog.com

Upload of the new domain / blog

• On 25th January I uploaded http://www.twittermarketingbook.com.

• I did the whole WordPress setup of making pretty SEO permalinks, created ping services list, and submitted a sitemap to Google.

• I included the Tweet-This button on the new blog to encourage people to send tweets about it to their followers. 8 people have used the button and sent the tweet to more than 2000 people.

Additional reading:

How to automatically add Tweet This to your blog articles

8 additional optimization steps for your WordPress blog

StumbleUpon promotion

• I sent the URL of the new blog to my StumbleUpon friends and subscribers. I currently have 348 friends and 91 subscribers on StumbleUpon. 20 people decided to review it and minimum of 35 gave thumbs-up at StumbleUpon review page of my Twitter book. This resulted in 300+ visitors from StumbleUpon until now.

Additional reading: 10 Simple Steps To Increase Blog Traffic Via StumbleUpon

Twitter promotion

• I tweeted the link via my own Twitter account 3 times during the 30 hours period. My tweet was retweeted several times to over 10,000 twitterers. This is how my original tweet looked like:

My Twitter Marketing Book (free PDF) – http://www.twittermarketingbook.com

• As usual with Twitter things spread quickly and in many different ways. One tweet was made with a link directly to the PDF file and was spread around to more than 15,000 twitterers. I tried to thank as many twitterers as possible and have to mention MayhemStudios/Calvin Lee who tweeted the link multiple times over the last 2 days.

• As usual with Twitter, it is very hard to track the number of clicks as Google Analytics still doesn’t show all of them and these URL’s were made on sites that do not feature tracking of clicks.

• Interesting thing is that because of the large number of retweets, my link was featured on the retweet stat trends sites like TwittURL’s and TwitURLy. These two sites sent more than 80 visitors total.

Additional reading: Make your blog go viral with Twitter ReTweets

Article on HowToMakeMyBlog

• I published an article on HowToMakeMyBlog.com with a link to the book on Sunday night. This brought more than 20 visitors and most importantly couple of high-quality, keyword rich, inbound links from a PR4 site.

Posted one chapter in a forum

• I posted one complete chapter from the book in the DigitalPoint forum. This post got more than 200 views, several comments, 18 clicks to the ebook blog and is also valuable regarding SEO.

Commented on relevant article

• In coincidence Kevin Rose, founder of Digg.com, posted a Twitter article titled  10 Ways To Increase Your Twitter Followers on Monday. Whatever Kevin does gets a lot of attention so I was quick to comment on his article both on TechCrunch and Digg. Digg comment brought 67 visitors and TechCrunch comment brought 41 visitors until now. Check out my comment below:

Tip: Many blogs, including TechCrunch, use threaded comments so if you are not one of the first commentators, you can always reply to one of the top commentators and your response will be shown just below their message.

Additional reading: How one blog comment can bring you 230+ unique visitors

Conclusion

As you may have noticed, I have been using all the same promotional strategies that I have described and recommended on my blog earlier:

1. Used Twitter several times to tweet the message myself
2. Had the Tweet-This button on my blog to encourage retweets
3. Informed my StumbleUpon friends about the new blog / ebook
4. Posted comment early on a relevant article on a very popular site
5. Opened a thread in a relevant forum and offered valuable information

It works and I can recommend it to you if you are starting a new blog or if you have a cool new post that you want the world to know about. It will definitely help you grow your blog readership. Feel free to write comments, questions or your own experience, I will definitely read, listen, learn and answer.

Twitter Marketing E-Book

For much more information on Twitter, check out my “Twitter Marketing E-book: How to go viral on Twitter“. The e-book includes all the tips on how I use Twitter to build my authority, drive traffic to my blog and get customers. Enjoy twittering!

Image by JesusPresley