Lessons Learned from major campaign launch – London Blog Club

London Blog Club, of which I am one of the co-organizers, returns with the June edition on 8th June at 19.00.

We started back in February 2010 with 12 London bloggers attending and it has grown a lot since with 52 bloggers attending our May meetup.

My picture on the right hand side was taken by Keith Errington at one of the recent meetups.

Lessons learned from the Born HIV Free campaign

London Blog Club June speaker is Richard Millington, the online community builder of the new charity campaign by The Global Fund, Born HIV Free.

Born HIV Free campaign was launched in late May 2010 and you have most probably seen their videos on YouTube.

It was started by Carla Bruni-Sarkozy and has much mainstream support from Google/Youtube, MSN, Orange and Yahoo. One billion free media impressions were donated to create awareness and sympathy for the cause and musicians such as U2 and Amy Winehouse have lent their support.

Richard Millington will be at London Blog Club June meetup to present how the campaign has gone so far, what outreach with bloggers has worked, what hasn’t and general tips on how to build a community as a blogger.

Richard has much experience with online communication including working with Seth Godin and working with the United Nations Refugee Agency.

London Blog Club video introduction

Wondering how it all looks at the London Blog Club? See this introduction video from one of our recent meetups:

London Blog Club June takes place on June 8th at 19.00. The location is Theodore Bullfrog, 26 John Adam Street London WC2N 6HL (next to Charing X Station). The event is free to attend and you can sign up via London Blog Club Meetup page. Hopefully I will see you there!