70+ bloggers gathered for London Blog Club September meetup

Want to spread your message to a crowd of London-based bloggers? London Blog Club is looking for sponsors. Contact Marko Saric for details.

Last week, more than seventy London bloggers gathered at the Talk Talk customer service centre in Oxford Circus for the September meetup of the London Blog Club.

The hot topic this month was music blogging, with cofounder and owner of indie digital label One Bird Records, Laura Scott, explaining her pro tips on getting exposure and using social media to promote bands and djs.

Guests were treated to drinks and refreshments by Talk Talk as they entered and attendees included a wide range of London based bloggers. Keen to share ideas and network were independent musicians, professionals, social media experts and internet enthusiasts. Beginners were well represented too as there was lots to learn all round.

Some of the topics covered were how to use video to enhance your marketing, how to get noticed in music journalism and building up your following through social media.

Back onto the rainy streets of London

Laura’s most significant audience was found on Twitter and she mentioned briefly how it can be quite confusing for a new user. It can take some time to get the hang of conversations happening across different users and does require some discipline to update regularly.

If you are trying to get into music journalism, Laura recommends getting out there, conducting video interviews and reviewing new artists work. Promoting the results of this fiercely will result in a larger following over time and will help to build a good base of influential contacts.

When reviewing work, bloggers can often be divided in their opinion. Should they be positive, even if they don’t like a band? Or should they always write what they think and be brutally honest? This was just one of the interesting topics thrown up for debate at the meetup.

After a brief question and answer session, the crowd came back together once again to network.

It was clear that everyone was having a little too much fun as our friends at Talk Talk began to slowly coax our internet addicted crowd back onto the rainy streets of London!

Want to spread your message to a crowd of London-based bloggers? London Blog Club is looking for sponsors. Contact Marko Saric for details.

Article by Shashank Deshmukh, a regular London Blog Club participant.