Make your blog content scannable and sticky

I have previously looked at how users surf internet and how they spend time reading blog posts and pages. Now I will look at how this should be presented in your blog writing, to maximize your blog potential, its readership and the blog revenue.

Ways to employ scannable text in your blog posts

The first point is that 79% of Jakob Nielsen test users always scanned any new page they came across and never read word by word. As a result of this, bloggers have to employ scannable text in their blogs and blog posts.

• Low word count (don’t write long blog posts, word count of 300 or so is enough)

• One idea per paragraph (split the blog post into paragraphs and concentrate on one point per paragraph)

• Sub-headings (entitle each paragraph with relevant keywords)

• Highlight keywords and paragraphs (highlight important parts of the blog posts, keywords in bold are also good for SEO)

• Bulleted lists (split your content, include bulleted lists)

• Start with the conclusion (make the reader excited to read the whole post)

Ways to make your blog posts sticky

The second point is that people don’t have time to work too hard for their information. It is very easy to search on Google and it means that users spend less time visiting any individual blogs. To avoid this and improve visiting time, the blog must be made sticky.

• Produce good, useful and original content (this will convince the user that your blog is worthy their attention)

• Make it easy to find even more good stuff (first link to your other blog posts within your new post content, and second link to relevant articles on your blog, link to most recent articles, and to most popular articles from every blog post)

• Encourage users to return (publish regular content and blog posts, provide opportunity to subscribe to RSS news feed and email newsletter)