So now you have your blog setup and published online. You have optimized several things about your blog and started writing blog content. How do you get people to find and visit you blog in a jungle that is Internet?
Inbound Links
The major thing is getting links to your blog from other websites and other blogs. In other words: getting inbound links. Google and other search engines interpret a link from some website to your blog as a vote, by that website, for your blog. If some website believes that your blog is useful enough to be linked to, Google will notice and crawl your site to see what it is about.
The way Google places significance on each link is by the Google PageRank. Each website is assigned by Google with a PageRank from 0-10, which is Google’s way of saying how important and useful the site is. So when you are just starting, your blog will be PageRank 0.
The way it works is that by getting inbound links from a reputable site (sites with a greater Google PageRank than yours are considered reputable), Google will put more significance to your site and will increase your PageRank. It is important to note that inbound links from blog sites of similar niche has far more credibility in the eyes of Google than that of unrelated sites.
So step number one is looking for links from relevant websites and blogs.
Anchor Text
Inbound links are monumental, but they must be formatted in a right way to get you the full credit with Google and other search engines. Anchor text is the words with which another site links to yours. For example look at the following link:
Google – the best search engine.
The anchor text of the link is “Google the best search engine.
Not only does the anchor text give blog readers an idea about the content of the site that is being linked to, more importantly the anchor text tells search engines what the page is about.
The traditional way of placing links is with anchor text “click here” and that doesn’t tell much neither to the visitor nor Google and should be avoided. Anchor text must be informative and must include keywords about the content of the site you link to.
So start surfing online for relevant pages to yours, and try getting them to link to your blog with informative anchor text. That is the first step to getting the visitors and traffic to your blog.
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{ 8 comments }
I really need to build back links to my site! Inbound links are key to Google ranking, for sure.
But how do you make those sites link to your site? Do you have written something about that also?
Thanks for your comment, I plan on writing articles about that as well.
In old days it was link exchange and blog rolls, currently it is more about writing unique content, link baiting, giving out your content to be published as guest posts, building relationships with relevant bloggers via social media etc. Please subscribe to the RSS feed to stay tuned!
thank you for helpfull info, as i am working on anchor text now.
Hi there I’m still reading through your blog posts but so far I’m impressed with your posts and ideas…
I’m planning on making my blog better but I still need some advice and linking and keywords and so on but your posts are vary helpful…
Thanks for the posts and ideas great ideas…
Hi Marko,
Having links from other sites to yours is important as you say.
And the links with anchor text are the best. I wish you would have mentioned how to get those links. I hope that you will do so in your future posts.
Also do follow links seem to have more value than no follow.
One way to get good links is through commenting on blogs that are do follow and have keyword luv which gives anchor text.
Vance
These articles are of utmost importance but can u please tell me of some automated software that could make links to my blog automatically…!
Write great content, or get them to publish your guest posts.