Comments on: Marketing 101 – Lessons Learned from a Product Launch

By: Paul Cunningham

Paul Cunningham — Sun, 21 Feb 2010 13:13:06 +0000

Its great that you guys have been sharing your launch experience with us. This sort of real, behind the scenes information is so valuable.

By: Jacinta Dean

Jacinta Dean — Sun, 21 Feb 2010 10:09:45 +0000

Hi Nathan,

Firstly, congratulations on actually creating the product and launching it!! This should be commended and celebrated. You will never please everyone, no matter what you do and in my experience both online and offline, sometimes you try and try and there are just those types of people that are never happy!

Regarding the price. I have an attitude of “you get what you pay for”. If you pay cheap, you often get cheap although I have experienced some amazing products for very cheap. I have a product that is very reasonably priced for $37 and I still get people complaining and wanting cheaper. However if these people were to actually pay for physical training instead of reading my training manuals they would be up for at least $600. (I teach spray tanning!) My response is if they don’t want to pay the money to learn then go find someone else!!

I wish you all the best in your success and congrats on your new product.

Jacinta

By: Suhasini

Suhasini — Thu, 18 Feb 2010 00:36:48 +0000

You have added every possible thing here, I liked each and every posts of this blog.

By: Nathan Hangen

Nathan Hangen — Wed, 17 Feb 2010 19:59:28 +0000

Debbie,

Right now it’s hush hush, but it will be something community based that helps bloggers move to the next level.

Outside of that, I’ve got a bunch of ideas in the fire, but nothing concrete.

From here on out, I’m going to spend less time using product launches and more time trying new techniques…kind of what I did with Facebook Rockstar. Just show the videos…if you want them, buy them

By: Stephen Dean

Stephen Dean — Wed, 17 Feb 2010 17:59:58 +0000

I like to use Multi-variate testing over split-testing, you can accomplish a lot.

And one way to test copy before a launch is to test the BIG IDEAS of the copy in a squeeze page and see how well they do. Maybe if you have a few different ideas of how you could write the copy, create a few different squeeze pages and see which wins.

Then base your copy on the winner.

Cheers!

By: Chris Peterson

Chris Peterson — Wed, 17 Feb 2010 13:03:42 +0000

Hi I’m in actuality pleased you to publish this post. Thanks for sharing your time.

By: Debbie Lattuga

Debbie Lattuga — Wed, 17 Feb 2010 01:01:01 +0000

Hey great, insight. You rarely get a behind the scenes look at a launch. Nor do you get to ‘see’ the challenges. Thanks for sharing the difficulties. Bloggers can be a tough bunch.

So what’s on the drawing board for the next launch?

By: Karen

Karen — Tue, 16 Feb 2010 23:38:49 +0000

Wow this is really timely. I am about to launch a multi-author book about sales and my chapter is about online marketing. It is definitely geared toward newbies as is my website but now I am going to tweak my copy to make that clear, since I don’t know if I ever have! Great advice. I also like your thinking on pricing.

By: TedW

TedW — Tue, 16 Feb 2010 20:10:13 +0000

I appreciate your willingness to be so open in sharing the lessons learned from you product launch. Also, while I’m here, thanks for the most useful information on tweaking Thesis. I’ve used several of your tips.

By: Mike CJ

Mike CJ — Tue, 16 Feb 2010 15:16:39 +0000

OK, so I’m biased, but that was a really good summary of what happened Nathan! One thing I would add for anyone using this as a learning experience, and it echoes Paul above: It’s easy to fall into the trap of putting loads of energy into the product, and then rushing the detail of the design of the site selling it, the design of the sales page, communicating with affiliates, and all the hundreds of other little tasks around a launch. Leave yourself plenty of time for those!